Being a pioneer is not always easy, but it has the great advantage of not being forced into any already driven tracks. One can incorporate the latest findings and developments into his concept and define “where to go” without legacy issues. ‘hyphen’ means connection. When we gave our brand this name, it was already clear that this was supposed to be our program at all levels. Whether it is specifically a matter of combining a wide range of social needs with the right technical solutions and then combining both with comfort and appealing feel and appearance, or whether it is the combination of needs at levels such as production and environment, social responsibility, communication or sales policy trades – it is always the perfect, fair interaction that ultimately determines the real quality of the finished product.